Searchmetrics Analytics helps you to get the most insight possible out of business data by providing a variety of visualizations.

What is a Visualization?

For users to get the most insight possible out of business data, Analytics provides several options to customize the way information is visualized. These are called "visualizations". A dashboard is composed of one or more visualizations.

The dashboard shown below contains a wide variety of visualizations, all of which analyze different aspects of a domain.

Choosing the Right Chart Type

With over 20 different chart types, choosing the best chart type can be overwhelming. You need to look at your data and ask yourself what you are trying to present and what the audience will be looking for in your chart. Answering the following questions will help: 

1. Do you want to display composition of something?
2. Do you want to compare values or show differences over time?
3. Do you want to better understand the relationship between two or more variables?
4. Do you want to show the distribution of your data?