The topic is the starting point of every briefing.
When creating the briefing, Searchmetrics analyses millions of data in order to be able to show optimization potential with the help of the content experience.
In addition, the search volume of the initial topic is analysed and the CPC is determined.
The initial topic forms the basis for the research in the Topic Explorer.
Within the Topic Explorer, it is possible to add up to 5 additional topics to the briefing and thus further specify the content optimization
.