During the brief creation, we show ranking potentials with certain keywords. Some of the keywords might be shaded grey.
The keywords displayed in the Ranking Opportunities come from the Research Cloud > Content Performance. Keywords are also shown with a grey colour there. This is due to the fact that we receive the data as a keyword cluster from Google. A term that is shaded is counted under a non-shaded main cluster term. In the example, the keyword "samsung phones s" belongs to the keyword cluster leader term "samsung s phones".