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What is Content Analytics?

  • Updated

Important announcement

With a number of changes that have been made since the launch of suite 7, it is now possible to track your content performance directly in Search Experience.

With that, we will be retiring the Content Analytics section of Content Experience.

Any navigation to Content Analytics within the suite will be removed.

Here’s what will happen:

  1. Any brief keywords that were tracked in Content Analytics have been exported

  2. If you haven’t already added tracked keywords from your content briefs to your projects in Search Experience, your dedicated CSM can help with this.

  3. We will refund any credits for duplicate keywords that are already being tracked in your projects.

Please note:

Adding new keywords to the keyword set for your projects changes the SEO visibility in the project.

If you aren’t already tracking your brief keywords in the project area too, we recommend creating separate keyword tags for your brief keywords and your existing project keywords.

Here's how you can track your content in Search Experience:

To track the performance of individual content:

Just like in Content Analytics, you can view how individual content pieces are performing overall, based on your selected keyword set.

  1. Navigate to Search experience > URL performance > Overview

  2. Filter the URL Performance chart by your specific content URL

    URL_performance_overview_chart_filter.png

  3. View all metrics such as :

    1. Position

    2. Position Trend

    3. Traffic Index

    4. Search Volume

    5. CPC

  4. Clicking a URL in the table will take you to the "URL details" section, where you can view metrics on a granular keyword level, including keyword position history.

Analyze the performance of all content briefs:

Just like in Content Analytics, you can analyze how all your content pieces are performing as a whole, based on your selected keyword set.

  1. Navigate to Search Experience >Keyword Performance > Overview

  2. Select your URL tag containing your content URLs and your specific keyword tags if needed

  3. View your content SEO visibility and content market share

Here is a summary of the metrics you can track in Search Experience:

Analyze performance of all content briefs

Content SEO Visibility 

Keyword performance > Overview > SEO Visibility chart

  • Select a URL tag and Keyword tag

Content Market Share

Keyword performance > Overview > Market Share chart

  • Select a URL tag and Keyword tag
Analyze performance of individual briefs

Position

Position Trend

Traffic Index

Search Volume

CPC

URL performance > Overview > URL Performance chart

  • Filter by the specific URL of your brief and see how it is performing overall (based on whole keyword set)

URL performance > URL details

  • Filter by the specific URL of your brief and see how it is performing (for any keyword in your keyword set)

Keyword Position History 

URL performance > URL details

    • Click a keyword to see keyword history