The SEO Visibility is a key indicator calculated from several relevant search factors, which can be used to map the visibility of a website in the organic result lists of search engines.
Visibility for amazon.de inthe Research Cloud |
Visibility for amazon.de inthe Search Experience |
The SEO Visibility in the Research Cloud is the overall likelihood a website is seen in organic search results. The higher the value, the higher the likelihood. The value represents the SEO Visibility for the past week and the percentage is the week over week change. In the Research Cloud Area SEO Visibility shows the visibility of a domain based on the entire keyword set for which the rankings are determined.
The percantage in the middle is the Comparison Rate between Desktop and Mobile SEO Visibility.
The SEO Visibility in the Search Experience is the visibility only based on your project keywords. The percentage shows the trend to the previous data point. So this value is much more meaningful, because only the Keywords that are important for you are considered.