Both Search Experience and Research Cloud can display the keywords that ranked the most over a given period of time (winner keywords) and how that positively effects the traffic. These insights can be very helpful. For example, if your traffic is improving significantly, you can search for keywords by trigger.
Workflow example: My SEO Visibility is jumping - why?
1. Open Google updates in the SEO Visibility chart to check if the increase was possibly caused by one of them. The following diagram shows an example of the impact of a Google update on visibility.
2. The Winners and Losers section should also analyze which keywords contributed to the change in visibility. In order to do do this, select (in this case) the winning keywords and the increase date. Now compare the profit of winning keywords or URLs with the profit of the domain to determine a possible connection.
3. The same analysis can be done for winner and loser keywords in the Search Experience to get more information.