Seasonality in the Keyword Rankings
Seasonality shows how the keyword search volume changes over the year and shows how relevant seasonal differences are. If we look at the seasonality of the keyword "Cake" as an example, the search volume reached its lowest point in November with 346,9K searches and reached the highest point in July with about 530000 search queries.
Thus, the seasonality of a keyword is critical for the search volume. Though the interest in umbrellas is highest in early summer, Christmas gift ideas are most in demand in the autumn. This can provide important tips for optimization and content creation.
Seasonality in the Topic Exlporer
Seasonality for the specific topics can also be displayed in the Topic Explorer so that this can be taken into account when creating the content. The seasonality is shown here for the topic "travel" as an example. It is clearly visible that the highest search volume on this topic is in winter with the amount of 9.70M search queries.