Where? Research Cloud/Organic Search/Competitor Analysis
The competitor chart displays competitive keywords on the x-axis, relative to the chosen domain. On the y-axis, we have the traffic index for the competitive keywords, which are also relative to the chosen domain since the keyword set sampled for analysis is made up of ranking keywords for the chosen domain. The size of the bubbles represents the average traffic value.
The competitor chart can be read like an Eisenhower Matrix. On the left, you can see niche competitors and on the right, broad competitors. The top part of the graph indicates more traffic intensive competitors. This means that your main competitors can be found in the top right of the graph.