SEO Visibility is composed of search volume and the position of ranking keywords. Each position is individually measured by a calculated factor from Searchmetrics. Also, the SEO Visibility factors in whether the ranking keywords are navigational or informational.
What does SEO Visibility show us?
SEO Visibility presents the current trend and historical development of a domain's visibility in search engines. The index reflects how often a website shows up in the search results. While SEO Visibility can relate to a website's real traffic, it is important to remember that traffic can come from many different places online. Therefore SEO Visibility is only an indicator of visibility that comes from a website's organic search channel. SEO Visibility makes it possible to compare the performance of different domains in search engines. Because of the historical data, problems as well as positive changes can be identified. Comparing the SEO Visibility of thematically similar websites or competitors will provide the most value as developments of the market environment will be factored in and market trends easily identified.