Duplicate content refers to several websites with the same or very similar content.
Duplicate content means that similar content appears in multiple URLs on the Internet. As a result, search engines do not know which URL to show in search results. This can damage the website's web page rank.
Search engines aim to give the user the best search results for a particular search term and consider it to be unhelpful when exactly the same content appears in several places. For this reason search engines check for duplicate content and give less consideration to websites that have duplicate information.
Duplicate content could be found everywhere. This is a process that needs to be constantly monitored. If you fix everything in time, then the result will be obvious. The quality of your content can grow in rankings simply by getting rid of duplicate content on your website.
Once a brief has been created in the Content Experience, the number of duplicate content can be viewed in the table in the Content Manager. As soon as warnings appear there, click on "Show all" to open the list of analyzed competitor URLs and see on which page exactly duplicates were found. This way, you can react to the problem quickly and fix it fast.