What does a good website look like?
In order to better describe the SEO task and to be at the top of the search engine rankings, a website must first of all be well structured. So, let's first explain what a well-structured website looks like.
Let's compare the structure of a website to the structure of a house.
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As with a house, a website consists of a foundation, the HTML code. This, in turn, consists of a certain structure, meta tags, headers, etc. |
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Apart from the foundation, architecture is also important for the construction so that everything stays in place. In terms of SEO, this means, for example, the overall page experience or the creation of internal links. |
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After the basic frame is created, it moves on to interior design. The content can be understood like this. For example, the uniqueness of the content or the relevance of the keywords used is important. |
In addition to this, there is also an area to consider. In SEO, we are talking about external links or backlinks that must be considered. Because good neighborhoods are not only important in a residential area, but they also bring some benefits, especially in search engine optimization.
However, as described in the first part, attention should be paid to the structure of the website so that Google can recognize and classify it as useful. SEO optimization can be divided into two parts: onpage optimization and offpage optimization.
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On-page |
Off-page |
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All measures that are held on the website itself. |
Covers all areas outside of the website. |
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How does good position help me?
The ultimate goal: Top position in search results, because higher visibility means...
... higher sales and more profit from online shops and other e-commerce websites
... an increase in brand awareness
... increase in coverage and, as a result, an increase in attractiveness for advertisers
... increased market penetration
Prominent positioning: SERP features
Now we know that the main goal of SEO should be to get your own page to the top of the organic rankings in order to get as much traffic as possible. However, there is also the possibility of ranking using SERP features. For a page to appear in SERPs, it doesn't need to be prioritized. First of all, it is important to have a clear understanding of the conditions that Google sets for inclusion in individual SERP feature integrations. Google does not disclose exact terms. For some integrations, such as the Google Maps integration, you can log into Google directly to be enabled.
In addition, there are many recommendations that are based on extensive analysis and tests. For every integration there are some useful recommendations that increase the likelihood of ranking with a SERP feature. For example, if you want to rank with pictures, you should make sure that the titles and descriptions of the pictures contain exactly what can be seen on them. Google can then correctly assign this image and suggest it when searching. A list of SERP feature integrations is available here.
Tips for even more information!
- Searchmetrics Glossary: https://www.searchmetrics.com/glossary/search-engine-optimization/?noredirect=en-US
>> Further to: How can Searchmetrics help you?