Benchmark

• What are Benchmarks?
• Where can I find Benchmarks data?
• How do I add Benchmarks to my project?

What are Benchmarks?

Benchmarks are domains that you have chosen yourself, they can be used in several areas of the Suite and it is possible to compare them with your own domain. Benchmarks can comply with the organic competitor domains, but can also be subdomains of your own domain. 

After adding the benchmarks to the project, they can be used in several charts in the Search Experience for analysis and quick comparison (section: Add benchmark).

Hint: This is how you can add benchmarks to the project, who are just relevant for specific tags, so that they can then be switched on when analysing the tag.

Where can I find my Benchmarks data?

The benchmarks from the project can be found in every Visibility chart in the Search Experience and added for comparison (see the image above).

Each head of a Search Experience subpage shows the following bar:

By default, each page evaluates the performance of the domain entered in the project. Once benchmarks have been added to a project, each page also allows to analyse the performance of the benchmarks on your keyword set.

Click on the arrow next to the domain and then select the benchmark for which the data should be shown.

How do I add Benchmarks to my project?

You can easily add benchmarks to the project under Settings / Projects / Project Settings / Benchmarks. It is also possible to removed the benchmarks there. Additionally, you can choose any color for each benchmark, it will be displayed in the charts accordingly.