What are Benchmarks?
Benchmarks are domains that you have chosen yourself, they can be used in several areas of the Suite and it is possible to compare them with your own domain. Benchmarks can comply with the organic competitor domains, but can also be subdomains of your own domain.
After adding the benchmarks to the project, they can be used in several charts in the Search Experience for analysis and quick comparison (section: Add benchmark).
Where can I find my Benchmarks data?
The benchmarks from the project can be found in every Visibility chart in the Search Experience and added for comparison (see the image above).
|Additionally, your own performance can be compared and analyzed with the benchmarks in the following areas of the Search Experience: Traffic Index by Search Intent, SERP Features Benchmark, Market Share of Competitors,||
Deeper analysis of Benchmark Performance
How do I add Benchmarks to my project?
You can easily add benchmarks to the project under Settings / Projects / Project Settings / Benchmarks. It is also possible to removed the benchmarks there. Additionally, you can choose any color for each benchmark, it will be displayed in the charts accordingly.