The word count score shows the difference between the number of words in the text and the target value set in the briefing, which, if not explicitly set by the Briefing Creator, is based on the word count of competing websites.
If the briefing was created for an existing website, the score also shows the difference in the word count on the existing website. It does include the header and footer information to give you a holistic picture of your competition. If you wish to adjust the Word Count target for your content, you can do so through the brief creator in brief details.
>> Create a briefing right now.