Once your crawl is complete, you'll find all the insights on indexing, status codes, and canonical tags under the section Indexability. In each area, you can derive actions from your risks and opportunities, and thus continuously improve the technical performance of your site.
Indexability > Index vs. No Index
The Index vs. No Index report informs you how the Index/No Index and Follow/No Follow tags are distributed across your pages. In this way, you can make sure that all your important pages are indexed – ensuring that you do not lose any traffic or revenue.
For example, filter the table for all URLs with No Index to quickly check whether there are important pages among them. Just click the down arrow in the index column.
Indexability > Server Responses
Another important indicator for your traffic are your site's server responses, which you can find in the next report. 404 error messages lead your users into a dead end, frustrate them and possibly make them leave your website – 5xx error messages are just as frustrating for your users.
Filter your crawl for 404 error messages, for example, to quickly identify which pages return a file not found error. Make appropriate corrections before you suffer ranking losses.
To save valuable link juice, you should avoid long redirect chains. In the corresponding tab you will see your longest – and therefore most critical – redirect chains first. Set direct redirects to shorten your redirect chains and save valuable link juice.
Indexibility > Canonical Tags
Keep an eye on your Canonical Tags in the last report of the Indexability section. Avoid duplicate content and make sure that the Canonical Tag is set on the right page – and only on pages with status code 200. In your risks and opportunities overview, you can immediately see which changes you should prioritize.
In the Content section you will find the reports on Meta Titles and Descriptions where you can see the risk and potential of your website at a glance. A key problem that’s easy to fix, is duplicate or missing titles and descriptions. With just one click on the chart, we’ll take you directly to the affected URLs so you can then optimize them.
Meta tags are a fundamental ranking factor in Search and help both Google and potential customers understand what your content is about. As you don’t want pages in your own domain to “fight” each other for traffic, meta titles and the content they refer to should be unique. Although not a key ranking factor, meta descriptions can influence whether users click on your result in the SERPs; both meta title and description directly influence your click through rate which has a knock-on effect on number of customers and conversions.
Missing, bad, too long or too short meta data can push the user away, so it’s crucial that you adapt your meta title and descriptions to be concise and to the point in order to attract the often hard to win attention of the user. With concise and complete meta information you can get the most out of your top rankings.
Performance > Page Speed
In the Performance section, you’ll find the Page Speed Report showing page load times and page file sizes. Loading speed is an important ranking factor. Under the File Size tab, you can check which pages contain particularly large files that might be slowing down your website load time. Page load speed issues can usually be resolved quickly.
In the bar chart, you can see loading times of your pages as a percentage. When you’ve scheduled regular crawls, you’ll see the improvement or decline of these percentages. This chart enables you to constantly optimize and monitor your performance.
Structure > Pages Per Level
In the Structure section, you will find the ‘Pages per Level’ Report. In general, it is recommended that your users don't have to click too many times to find important pages – the majority of your pages should be accessible within three directory levels – this also helps Google find your pages faster too!
The report will show you which pages are at what level. With regular crawls, you can measure improvements by the percentage change in comparison to the previous crawl.
Link Analysis > Broken & Redirected Links
In the Link Analysis section, you will also find the report on Broken and Redirected Links, so the affected target URLs can be adjusted accordingly. Broken Links are links that point to a page that no longer exists. Such links have a negative effect on the user experience and therefore also on the ranking. For this reason they should be avoided if possible.
Link Analysis > External Links
All links that link from your own website to another domain are called external links. Topic-related external links add value for users, because they don’t have to search for further information on their own. Even if external links aren’t a ranking factor, they can generate valuable backlinks if the linked page becomes aware of the link and give it back.
In addition, Google recognizes a good external link to reliable pages and classifies the website, from which it comes, as credible. That can have a positive effect on the ranking.
The External Links Report allows you to analyse your links by attribute. Next to "Follow" and "Nofollow," you can also analyse the new attributes, UGC and Sponsored, which are available to mark-up user-created or sponsored content.
Link Analysis > Link Equity Optimization
The Link Equity Optimization reports show you which sites have high potential for improvement and how you could increase your traffic index with better link juice distribution.
Link Analysis > Anchor Texts
You will also get an overview of which anchor texts you use most frequently, which pages you link to and where the anchor text is empty. With one click, you can view the URLs involved and plan changes.
You can also see whether you are linking via text or image and where the alt attribute of your image links is missing. This way, you can check whether you use your relevant keywords and matching pages in your internal links.
Link Analysis > Link Inconsistencies
If you have multiple versions of a page available, it makes sense to use canonical tags to define a page as the main version. With this you avoid dublicate content. You want to make sure that internal links always point to the canonical main version of your content. When a link points to a no-index-/no-follow site or canonicalized page, that differs from the actual main version, this leads to wasted traffic.
The new link inconsistencies report helps to find these cases quickly and to identify immediately where potential is being wasted.