This section shows you how to search for SERP feature relevant keywords in the Searchmetrics Suite.
Where? Research Cloud > SERP Features > Domain Details
Once a domain has been entered into the Research Cloud search bar, a specific SERP feature can be selected here to ultimately display all the keywords with which the domain has this SERP feature integration.
The example lists all the keywords for which delish.com has a recipe integration. The domain ranks with "chili" and "donuts" on the second place. These keywords can generate a lot of traffic and are therefore important for the domain. It is worth adding them to your project in order to track them in the Search Experience in the future.
Tip: The keywords can be added to the project directly from this view. To do this, check the box next to all keywords that you want to add, then click on "Select Action" and "Add to project".
You can now enter a competitor's domain into the Research Cloud and analyze the keywords using the Domain Details.
In the example, it would make sense to analyze the keywords of the strongest competition with which it has a recipe integration. The keywords for allrecipes.com could also be included in the project in order to optimize for them.
This is also where you can start your Keyword Research. Click on the three dots next to a keyword and select "Discover Similar Keywords".
Keyword Discovery is opening for the selected keyword. From here, you can do in-depth keyword research. Here you can use the SERP feature filter to filter by keywords that are already ranking with a specific SERP feature integration.
For example, you can find out which keyword clusters are also related to "chili" and thus it is easy to discover new keywords that could be optimized for SERP integration. For example, recipes for "chicken chile white recipe" with a monthly search volume of over 50.000 would be interesting.
In order to understand this area in more detail, visit the following workflow: Keyword Research in the Keyword Research area.
From this view, keywords can directly create a brief to subsequently create competitive content. Simply click on the small clipboard icon next to the corresponding keyword and then select "Create briefing in Content Experience". Learn everything about briefing creation in this article.