The Research Cloud differs between Long Tail Organic Keywords and Weekly Organic Keywords.
Long tail is the largest ranking dataset in the world. It allows you to conduct a fairly in-depth and reliable analysis of whatever you want to analyze.
This is great for small customers because there will be enough data for their small domain (if you enter small domains on competing platforms, you will hardly see any data). For large customers this is great because they can keep track of their competitors from a general overview with relevance and general KPI keywords, all the way down to the detail of each keyword.
The Keywords in the Long Tail area are updated on a monthly basis. These are often more specific keywords or niche keywords. For these keywords more KPIs are mapped than for those in the weekly section.
In addition to Traffic Index, Search Volume, Traffic Value and CPC, the Traffic Index Potential (+ Delta Traffic Index Potential), as well as the Traffic Value Potential (+ Delta Traffic Value Potential) are displayed. Additionaly the Search Intent can be shown after each Keyword.
The Weekly area consists of generic Keywords, which are frequently searched and are often shorter than the keywords in the long tail section.