Searchmetrics Suite contains many different elements that allow you to customize your data analysis and visualize it.
Even if all the elements make different statements, their work is basically always the same. All these elements are united by the export function.
In this article you will get to know all the elements of the Suite and learn everything about their function.
There are lists in many sections of the Searchmetrics Suite. They can consist of keywords, URLs, or briefs.
Example: Weekly Organic Rankings in the Research Cloud for searchmetrics.com
Adjusting the columns
The list view can be changed individually according to your needs. In addition to the displayed columns, there is a "+" sign in the upper right corner. This can be used to select and deselect KPIs, which are to be shown in the table.
|Clicking on the "+" icon opens the window shown on the right. Check the box next to the KPIs that should be displayed in the view. Then click "Save" to apply changes. They can be adjusted at any time.|
Filtering and sorting
All elements in the list can be sorted in ascending or descending order according to the desired KPI.
To illustrate this, we refer to the list above. If you now want to sort your keywords by search volume, for example, you can do this by clicking the down arrow next to "Search Volume".
In addition to the sorting function, filters can also be applied to the lists. To do this, click on "Advanced Filter" and select the column in which the filter should be used. Once selected, the filter parameters can be adjusted. For example, if "URL" is selected, certain parts of the URL can be excluded or only displayed. Several filters could be used at the same time.
Keyword lists (specific points)
A Brief in the Content Experience can be created directly from each keyword listed. In order to do this, click the icon next to the keyword
If you click on a specific keyword in the Search Experience lists, you will land on the Keyword Detail page, which displays the keyword position history, among other things. In the Research Cloud, clicking on a keyword triggers a keyword research in the keyword rankings. From there, you can also navigate to the Keyword Discovery to analyze it in more detail.
The lists in the Research Cloud also have the option to apply a quick filter. With just one click, you can filter for the highest value keywords, quick win keywords or keywords with a specific search intent.
Tip: Hover the mouse over the quick filters in order to see which keywords are being filtered.
URL lists (specific points)
The listed URLs are located in the Search Experience/URL Performance and in the Research Cloud/Content Performance. All the actions described above can also be applied to these lists. The only different feature is the following: the icon next to URLs in the Search Experience lists. If these URLs are added to the project as favorites, they can then appear in the evaluation of some tables.
Some of the Searchmetrics Suite pages have tables. They summarize the performance of different domains (competitors or benchmarks) in a table and compare them based on different KPIs.
Example: Research Cloud > Organic Search > Competitor Analysis
Example: Research Cloud > Domain Comparison
Compared values are also highlighted in different colors for a better overview. Green always indicates the best value, and red color indicates the worst one.
Same as with the lists, additional KPIs can also be added to tables using the "+" sign in the last column to the right.
Line charts are often used in the Searchmetrics Suite to visualize historical changes of certain KPIs, such as SEO Visibility or market share. You can hover the mouse over each data point to see the exact developments of the previous data point.
Historical developments can always be analyzed for the desired period of time. This can be changed in the box at the top right above the chart.
Important: In the Search Experience, the time span that you can select goes back only to the point in time when the project was created, since data was collected only from that point in time.
Comparison of competitors
Line charts also offer the possibility to analyze your own performance with benchmark results and competitors.
In the Search Experience, benchmarks stored in a project can be added to each line chart (Project Management: Benchmarks). By clicking on the "Add benchmark", you can select benchmarks, the curve of which will then be displayed in the diagram. All domains listed on the right can be shown or hidden by clicking on them.
In the Research Cloud, organic competitors can be added, shown and hidden based on the same principle. Here you can enter additional domains that will be used for comparison.
Events und Google updates
Line charts also have the option to display special events over time in order to quickly identify possible connections between changes.
Searchmetrics stores every Google update as a data point in the Suite. By clicking on Google Updates they can be displayed in the diagram. The Google logo provides additional information about the update.
In addition to the Google updates, special events can also appear as data points in the Search Experience. Learn more about the events and how you can add them to a project in Project Management.
Bubble charts are always used in the Searchmetrics Suite, when different URLs or competitors need to be compared with each other at the same time based on multiple KPIs. Thanks to their matrix structure, they offer a quick overview.
Example: Research Cloud > Content Performance > Top Performing URLs
In the example above, you can find URLs that have high Traffic Index Potential, but are currently generating too little traffic.
A bubble chart is also a good starting point for analyzing competitors. In addition to the two KPIs, the X and Y axes, that define the position of the bubble, the bubble size also provides information about the third KPI.
In the example below, the position of the individual bubbles is determined by the number of keywords shared with competing domains (x-axis) and the Traffic Index (y-axis) . The size depends on the average Traffic Value. The observed sizes could be seen by hovering the mouse over the bubbles.
Example: Search Experience > Markt Insights > Market Growth
Bar charts in the Searchmetrics Suite are useful for displaying the size ratios. Here you can also show and hide the displayed bars by clicking the respective domains in the right column.
Example: Research Cloud > Organic Search > Keyword Position Spread
Example: Search Experience > Keyword Performance > Winner & Loser Keywords
When comparing the domains directly, a spider chart appears. It compares domains based on 6 KPIs and visualizes this comparison. The closer the points are to the edge of the spider chart, the higher the value. In such a way, you can immediately analyze at which points your own domain is performing better or worse than the competitor. To clarify the exact values, there is always a table next to each spider chart.
Source: Research Cloud > Content Performance > URL Details
The tag chart shows the SEO Visibility posts by tag hierarchy for your domain. The full SEO Visibility of your domain, as well as the growth over the specified trend, are displayed in the chart. At the innermost level, first-level tags are displayed in color. The color scheme shows that different keyword tags belong to a higher level tag. By clicking on tags, you analyze the tag groups in detail, and clicking in the middle takes you back to the beginning. Learn more about tags and, in Project Management, how to add tags to your project.
Example: Search Experience > Keyword Performance > Tag Performance