When the URL shows no data upon the creation of a brief surround a keyword, this means that that keyword is not ranking on a page for the domain in the top 3 pages in SERP.
Through our research cloud, we collect data for 100,000 domains and 1 billion keywords. We pull data from our research cloud into Content Experience and showcase data for keywords ranking in the top 3 pages in SERP. When this happens, create a report as a “New Page/Topic”.