In addition to traditional organic SERPs (search engine result pages), most searches display a number of other SERP features.
Site links are among the SERP features that can be analyzed in the Searchmetrics Suite. They allow the user to navigate the website faster. The owner cannot determine if site links are displayed and which ones are displayed. Google solves this and only shows it if it is considered to be useful to the user. You should always make sure that the anchor texts and the alt texts for all internal links are as compact and informative as possible.
Finding site links in the Searchmetrics Suite
Search Experience
On the Overview page you can display the percentage distribution of the SERP features for the entire relevant market and for your personal project. From the example below we can conclude that the integrations of the featured snippet cover 0.25% of the project keywords (Image 1). If we then look at the entire market distribution, it becomes clear that the domain in question covers almost 3.70% of the featured snippets available on the market.
The bar chart on the side shows the distribution of a single selected SERP feature compared to organic competitors and benchmarks.
Each SERP feature can be analyzed more thoroughly on the Details page. All project keywords are checked for integration of the selected SERP feature and the corresponding URLs are listed, including Traffic Index, CPC, and search volume.
| In addition, the SERP feature integration of individual keywords is displayed directly in the Organic Rankings. The symbols on a blue background provide information about the SERPs by which your URLs are currently ranking for keywords. Gray symbols show which SERP features are integrated into keywords and used by competitors. The site link integration symbol is shown as a small staple. |
Research Cloud
The SERP feature section in the Research Cloud can provide information about which SERP features might be relevant in the market, so that they can be ranked alongside them.
At the bottom of the World Rankings you will find an overview of the SERP features by country. Once a country is selected above, country-specific data for the SERP features is displayed. The page provides information about which SERP features have gained or lost the most in trend, and shows an overview of the distribution of SERP features in the country, as well as the historical development of individual SERP features. Each KPI is split separately for desktop and for mobile.
The Domain Overview shows a comparison of the SERP features based on market specifics. Similar to the overview page in the Search Experience. This page shows the distribution of SERP features of the entered domain versus the overall market distribution.
The bar chart below shows the SERP feature competitors for the site links.
Historical data for the individual SERP features are also shown in the line chart for the analyzed domain. Tip: In this context, in the case of strong fluctuations, it often makes sense to also display Google updates so that you can find possible links to the changes.
The Domain Details include an accurate analysis of each SERP feature. It displays a detailed list of keywords for which the selected domain ranks for the selected SERP feature. It also displays the traffic generated by the feature, as well as the search volume and the CPC.